The changes in how different kinds of media are delivered have been exponential in growth since the creation of the newspaper. People have seen the evolution of media grow from etching words on tablets to reading the day’s headlines on their cell phone. The evolution of how media is delivered to the people has grown from newspaper and radio to magazines and television programs, from television programs to internet websites and live, streaming video on cell phones. To follow the long, but very quick, path of this evolution should open one’s eyes to just how innovative and creative humans can be when they are driven towards a result.
When newspapers were first printed and sold on street corners across America’s cities, people obtained their first glimpse of new media technology. These people were living in an age in which the printing press was the most technological machine in the world. To be walking down the street and have the ability to pay a small fee to a salesman (usually a young adult) and receive news headlines from all over their area, had to bring about an amazing feeling of importance. That feeling of importance is still alive and well every time someone skims through the headlines today. It is a feeling that lets the reader know that they deserve to be in the “know” and it grants them a sudden brightened spirit.
As the newspapers held the crown within media distribution, a new contender arose in the form of radio waves. Radio broadcasting changed how a person felt even more than newspapers, because it gave the listener a voice to imagine with the news. Radio personified the news and gave it life. Still, just as many people read the news in the newspaper and sales did not dwindle too much. People would read the paper in the morning to get yesterday’s news and they would huddle up around the radio in the evening to get that day’s news. Readers have to stop what they are doing and just focus on reading the paper to get the full effect. With radio listeners could do whatever they pleased as long as they were in earshot of the broadcast. Still, the media needed more color and the evolution of magazines would make that possible.
When magazines made their entrance into the mainstream, readers now had color and pizzazz to go along with their news. The news was still delivered in the same manner, but graphics and color made their way on to the pages. Readers looked at the news in a whole new light. Instead the news being presented in black and white, colors could add more life and bring about more ways to catch the reader’s attention. People still read the newspaper and listened to the radio every night, but magazines could be geared towards any group of people depending on what the reader wanted to read about. Now people had three choices from which to choose how they received their news.
Once the television made its way into almost every American home in the fifties, it made strong push for the next big thing. Television was like a foreign object for a long time for the older generation of that time. It took a little while to get used to the new technology. The television took the job of personifying the news from the magazine and took it one step further. The new 3D picture with live broadcasts could let someone in South Dakota watch American Bandstand in California, from their couch. This revolutionized how people viewed culture and set the standard for how media would now be presented to the public. But, still the newspapers, the radio and magazines kept their consistency and the four now shared how media was presented. It would not be until the public were connected by a web of information that the standard for which television set would be challenged.
When the internet came out of nowhere in the eighties, it completely changed everything within the culture of most human beings. People were now connected to a web of information that had almost limitless possibilities. People in Hong Kong could share a conversation with someone in Georgia without any problems. This allowed the news to be shared between nations and industries at the link of an eye. There is a limitless amount of information that is stored on the web, giving everyone with internet access the ability to search for any website full of news or other information that they are looking for. News companies were now able to broadcast their news from live streaming video, audio and through text to anyone with access. People could now know the most current stories as they are reported.
Throughout the ages of the printed word to the times of new media and the internet, all forms of media are enjoyed and experienced by a certain number of people. Each of the five major divisions of the delivery of media receives enough buyers and supporters to stay in business. The internet may have the most supporters with television second, but newspapers, magazines and radio still have a wide variety of supporters each. Unless some new kind of media appears within the next few years, all these kinds of media delivery will survive for a long time.